Starting to work on a series of messages called “The Tipping Point”: How Little Things Can Make a Big Difference … tipping points are “the levels at which the momentum for change becomes unstoppable.”
In his book the Tipping Point defines Malcolm Gladwell a tipping point as a sociological term: “the moment of critical mass, the threshold, the boiling point.”
1. What is The Tipping Point about?
It’s a book about change. In particular, it’s a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. For example, why did crime drop so dramatically in New York City in the mid-1990’s? How does a novel written by an unknown author end up as national bestseller? Why do teens smoke in greater and greater numbers, when every single person in the country knows that cigarettes kill? Why is word-of-mouth so powerful? What makes TV shows like Sesame Street so good at teaching kids how to read? I think the answer to all those questions is the same. It’s that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us.
Can’t wait to see how the sermon series plays out.
I am not sure when I will deliver it but it sure is fun to work on.